Marc “Blue” Bluestein is the President and Chief Executive Officer of Aquarius Sports and Entertainment, an award-winning sponsorship consulting, activation and experiential marketing agency based in the Washington, D.C. market. A self-described sports aficionado, Blue has spent the last twenty-plus years developing and negotiating integrated sponsorships spanning the Super Bowl, Olympics, NCAA Men’s Final Four, PGA Tour, NASCAR and multiple NFL, MLB, NHL and NBA local franchises, their venues and major events. Aquarius, most recently, was named to the 2022 Chief Marketer 200 List as a Top Marketing Agency and recognized as a 2021 Best Employer in Sports by Front Office Sports; previously the agency was recognized in 2020 and 2019 as a Chief Marketer 200 agency, 2017 and 2015 as an Event Marketer Top 100 Agency, 2016 Promo Magazine Top Shop, 2014 Sports Business Award Finalist for Best Sports and Experiential Marketing Agency and was named to Inc. Magazine’s 2014 and 2013 Inc. 5000 list of fastest- growing companies in the U.S.
Before launching Aquarius in 2007, Blue served as Vice President of Sales and Marketing at Sportsworx, where he oversaw corporate marketing and sales for Major League Baseball’s Washington Nationals, the Nationals’ Radio Network, and the National Hockey League’s Washington Capitals. He previously served as Senior Director of Sponsorship Sales for Comcast SportsNet Mid-Atlantic, the regional sports network (RSN) serving the Washington area. Prior to that, Mr. Bluestein managed integrated sponsorship sales for the nation’s recognized leader in sports journalism, Sports Illustrated. Blue began his career in the sports marketing arena by handling sports media planning and buying for the prominent agency Mediavest Worldwide, where he negotiated sports marketing sponsorships for top consumer brands including Procter & Gamble, Coca-Cola and Philips Norelco, among several others.
Creating Aquarius to combine his passion for sports and brand management, “Blue” leads business development and supervises the day-to-day operations for the agency, having worked directly with the agency’s clients including: AAA, Advent Health, Baptist Health, Target Corporation, Hershey’s, Kraft Foods, M&T Bank, MedStar Health, Emory Healthcare, Virtua Health and others. A strong believer in community service, Blue is a past member of the U.S.A. National Board of Trustees for the United Way, the world’s largest non-profit organization, where he acts as the Board Liaison for the non-profit organization in its long-standing relationship with the National Football League. Blue is also active in the sports marketing industry currently serving as a Board Member of Most Valuable Kids, the University of Central Florida’s DeVos Sport Business Management and University of South Florida’s Sports and Entertainment Management Master Programs, and a past Board of Director member of the National Sports Forum, the largest annual gathering of team sports marketing, sales, promotions.
Blue attended the University of South Florida, majoring in Business Administration and Marketing. He loves to travel, coach youth baseball and spend time with his wife Randi and two sets of twins (17-year-old Allie and Bryce and 15-year-old Colby and Delaney) at their home in Sandy Spring, MD.
