MODERN BUSINESS ASSOCIATES SELECTS AQUARIUS FOR NEW SPORTS AND ENTERTAINMENT MARKETING EFFORTS

Modern Business Associates Selects Aquarius for New Sports and Entertainment Marketing Efforts

Aquarius Changes Name to Reflect Firm’s Growing Product Offerings

Columbia, MD— Modern Business Associates (MBA), a premier HR outsourcing provider located in Tampa Bay, has named Aquarius as its first ever agency of record as it launches a sports and entertainment services and sponsorship marketing program.  Aquarius will help MBA develop and implement a sports and entertainment marketing strategy to generate awareness of their brand while simultaneously growing their customer base.

 “We are privileged to be selected by MBA to leverage our industry experience, knowledge and relationships to develop partnerships for MBA.  Sports and entertainment provide outstanding opportunities for brands to reach corporate decision makers and build meaningful business-to-business relationships,” said Aquarius President and Founder Marc Bluestein.  “We look forward to tailoring and implementing an innovative marketing strategy to enhance MBA’s brand and business.”

“We look forward to expanding our marketing efforts to build our new sports and entertainment services division.  Working with Aquarius and their industry relationships will provide a real opportunity for our company to reach and engage customers in a new and exciting way,” said MBA CEO Mark Lettelleir.

With the addition of clients such as MBA, Aquarius’ role is growing beyond traditional sports marketing to include entertainment marketing, prompting the company to change its formal name from Aquarius Sports Group to Aquarius Sports & Entertainment.
In addition to sponsorship consultation, activation, and property representation, Aquarius now offers enhanced corporate hospitality endorsement marketing services in the sports and entertainment industries. Aquarius rebranded and relaunched its web site to reflect the firm’s expanding list of services.

“Aquarius’ name change and web site relaunch are part of our growth strategy.  Despite the economy, we are fortunate to have clients who see value in continued sponsorship investments.  We are working to make the most of their investments, and our expansion is a result,” explained Bluestein.

Started by industry veteran Marc Bluestein in 2007, Aquarius develops integrated sponsorship and promotional plans that connect client’s brands, products, and services to a targeted audience.  Aquarius is a sports and entertainment sponsorship consulting and activation agency.

Aquarius’ experienced, top notch team provides a one-stop option to meet companies’ sponsorship marketing needs.

To help manage Aquarius’ expanding role and roster, Aquarius also recently named Jeff Goldscher as executive vice president, Marketing and Creative, leading a newly formed division that rounds out the company’s stable of services. Goldscher, who brings significant advertising and marketing experience to the growing company, is responsible for developing and managing the company’s creative and promotional platforms for its clients as well as handling operations and strategic partnerships. In this capacity, he oversees all brand strategy, brand identity, collateral support, and creative for traditional and digital advertising.

A co-founder of Aquarius, Goldscher had previously been serving as president of Havit Advertising, which he founded in 2003.   Goldscher has over 15 years experience in retail advertising, direct marketing, and brand management, including at industry giants Grey, DDB and Doner.  His experience includes a number of blue chip brands such as Microsoft, Comcast, National Car Rental, Pulte Homes, Choice Hotels, and Verizon Wireless.

About Aquarius
Aquarius Sports & Entertainment is a full-service sports and entertainment sponsorship consulting and activation agency that provides clients with a one-stop option for sponsorship consulting and activation services, sponsorship sales representation, corporate hospitality, and event and promotional marketing.  www.aquarius-se.com