Promotional Merchandise Companies Grow From Vendors To Sponsors
Properties should consider converting a variety of product and service suppliers into marketing partners.4/25/11: A trend has emerged among companies that supply seat cushions, fan towels and other promotional merchandise to pro sports teams: They are enhancing their relationships with their prime customers through sponsorship deals. For example, promotional products company Idegy, Inc. has forged deals with … Continue Reading »
MANUEL AT THE WHEEL: Philadelphia Phillies manager Charlie Manuel has signed a two-year deal to be the new spokesman for AAA Mid-Atlantic. Early this month, Manuel, along with Phillies center fielder Shane Victorino, did radio, print and TV ads filmed at Citizens Bank Park that should break in June. The pair will be used to promote a road trip to see the Phillies at opposing parks, an offseason fan cruise, a manger-of-the-day opportunity, and branding s… Continue Reading »
AAA MID-ATLANTIC PARTNERS WITH PHILADELPHIA PHILLIES MANAGER CHARLIE MANUEL AND CENTER FIELDER SHANE VICTORINO
APRIL 11, 2011:
washington, dc-- Aquarius Sports and Entertainment, AAA Mid-Atlantic’s sponsorship agency of record, announced today that A… Continue Reading »
