Activation Consulting Services

Boosting the Bottom Line

Aquarius works closely with clients to ensure maximum ROI and ROO on a sponsorship investment. Our Activation Consulting Services take your sponsorship from start to finish, leveraging your investment and achieving your objectives. As your activation partner, we make it easy for you. Here’s what you can expect:

Review and Analysis

• Review current and proposed sports and entertainment marketing partnership contracts and assets
• Review past partnerships and activation platforms relevant to current marketing goals and objectives
• Develop a Return on Objective or Return on Investment model to use in evaluating current and future sports marketing partnership efforts

Activation Planning and Implementation

• Develop a strategic plan and activation platform by analyzing of a variety of factors, including:
  - Specific Sport
  - Audience Demographics and Psychographics
  - Seasonality
  - Geography
• Provide full service implementation services, including:
  - Acting as liaison between sports teams, client, and other roster agencies
  - Managing budget
  - Staffing and managing events
  - Providing creative development and production

Customer Relations Management

• Develop programs that support client’s community relations, philanthropy, and/or loyalty reward marketing programs to ensure integration with sponsorships
• Create one-on-one communication between company and target audience by incorporating data collection services

Measurement

• Provide customized measurement of sports and entertainment marketing partnerships and activation platforms
• Evaluate and audit based on agreed upon benchmarks
• Analyze brand and category indicators
• Perform fan engagement surveys

“Make it simple. Make it memorable. Make it inviting to look at.
Make it fun to read.”   Leo Burnett, Advertising Guru

...Aquarius lives this.